Cashback (Cash Back) - what is it in simple words and how to use it + TOP-3 of the best cashback services

Hello dear readers of Rich Pro! Today we will tell you in simple words what cashback is, how it works and how to use it, and also give a rating of the best cashback services and sites.

Many consider the concept Cashback solely in terms of bank cards. However, you can return part of the money for purchases when using a large number of other tools.

Having studied the submitted article from beginning to end, you will learn:

• What is cashback and how to use cashback service;
• What is cashback on a credit card;
• Which cashback services are the best.

At the end of the article, we traditionally answer the most popular questions of users.

Without a doubt, cashback is a very convenient system that allows you to save money when making purchases. If you want to know how to use it, do not waste time - start reading right now!

About what cashback is (including on a credit card) and how to use it, as well as how to choose the best and most profitable cashback service - read in this issue

1. What is Cash Back and how does it work - an overview of the concept in simple words

In the modern world, regular purchases do absolutely everything. However, many do not take advantage of the opportunities provided. That's why most customers purchase many more expensive products than they could. Using inconvenient, morally outdated settlement schemes, they regularly overpay.

In most cases, the reason for the overstated expenses is the same - habit. It is to help you get rid of uncomfortable and expensive habits, we decided to devote today's publication to the topic cashback.

Do not forget that savings and cost optimization can save a considerable amount for the year in total. Moreover, financial literacy provides the opportunity to fulfill many of the dreams associated with cash costs.

1.1. What does purchase cashback mean

So, what does a cashback concept mean?

Translated from English into Russiancashback - this is a cash back. Literal translation well reflects the essence of the economic concept. Using cashback allows you to return part of the money spent on paying for goods and services.

In most cases cashback size varies in the range from 0.5% to 5%. Some lending institutions offer higher cashbacks, but this is much less common. The amount of return is determined not only by the generosity of the paying service, but also by the terms of a specific agreement.

What is a cashback service?

Today, they are becoming increasingly popular. specialized sitesthat redirect customers to store portals. It is these services that transfer money back to customers. In addition to cashback, they offer additional services - comparison of prices of different sellers, search for the necessary product and others.

Some services work with several hundred stores located in different countries of the world. Moreover, the refund for each partner is different. They depend on the agreement concluded between the store, the service, as well as its customers.

It is important to understand that the term cashback is used in various areas: banking, online trading, gambling. Its essence is to provide various bonus programs in order to attract new customers and increase the level of loyalty.

1.2. How cashback works - the principle of the cash back system

The refund system for purchases is organized so that absolutely all participants in the relevant transaction remain in gain.

Cashback service attracts customers, for this the shops transfer him a percentage of each transaction. The service divides the profit 2 parts: one takes to himself second lists to the client.

The only minus (-) cashback implementation schemes is that refund impossible. In some cases, the cashback comes to the buyer when he has already forgotten about it.

Traditionally, services indicate the estimated dates of cashback transfers immediately. In most cases, cashback is carried out within a monthmuch less often within a few days.

Services try to set a sufficient period for the buyer to deliver the goods if necessary.

The cashback procedure is described below step by step:

1. The buyer follows the link provided by the cashback service to the website of the online store. Here he selects the necessary product or service. After that, the buyer pays their cost;
2. The seller transfers part of the funds received to the cashback service account. It turns out that the stores pay for the services of companies for attracting customers to them. For many sellers, this turns out to be much more profitable and more effective than independently promoting goods and services, as well as advertising companies;
3. The cashback service transfers part of the funds received to the buyer. Most often, the client gets an amount of about 5% of the money spent.

In fact, there is not much difference between cashback services. Anyone can easily figure out how to use one or another functional.

Should be considered, that many online resources require you to accumulate a certain amount of cashback before the withdrawal is made. However, you should not be afraid of this, because most resources set a minimum threshold at 10-20 rubles.

2. What is cashback on a bank card?

In the banking sector, cashback is a refund of part of the money spent using a card. Based on the essence of the concept, it is often called one of the types bonus program.

Cashback is primarily used to stimulate the active use of bank cards, as an alternative to cash.

Most often, one of the 2 options for returning part of the money spent on a purchase is used:

1. cashback returns absolutely from all purchases;
2. You can only get a refund from settlements carried out with partners of the bank.

The main feature of cashback on a bank card is that it does not act as a one-time discount campaign. The card holder will first have to pay it with the seller of goods or services.

Only after a certain period of time has elapsed, he will return the agreed amount or part of the costs. After receiving a cashback, the returned card holder has the right to spend wherever he wants.

Important to keep in mind that the main indicator of the full provision of service by the bank is real money refund. If desired, the funds received can even be cashed.

In other words, one cannot talk about using cashback when accruing points, which are subsequently used only for expenses within certain categories of purchases and on pre-agreed conditions. Such returns can only be considered discount promotions.

Who benefits from using Cash Back

3. The benefits of cashback for each of the parties to the operation

Marketing experts say that it’s quite difficult for an experienced modern customer to make spontaneous purchases. Such customers usually have their own acquisition scheme with maximum benefit.

They choose the necessary product or service, study the offers of various stores and companies. Experienced buyers often use comparison services.

Recently, visiting has become an integral part of the bargain algorithm. cashback resources. It is enough to go through the registration procedure on one or more of these services in order to receive a refund of part of the funds spent on the purchase of goods and services. The benefit of such an operation is obvious to all participants in the transaction.

1) Benefits for trading companies

To attract customers, sellers have to spend huge sums of money. For trading companies, it is marketing that is often the main item of the budget expenditure. The explanation is simple: even the best product needs to be sold. At the same time, market competition is at the highest level.

In modern conditions, when sales have a huge impact the crisis, as well as overproductionAny way to attract customers should be used with maximum efficiency.

That is why many stores decide to participate in cashback programs. They share part of the profit, however revenue growth due to increased sales Allows to cover these insignificant expenses.

2) Benefit for cashback service

Cashback services make a profit by attracting customers. They offer potential buyers for comparison a huge number of trading companies.

The operation scheme of such a resource is quite simple:

• After confirming the purchase made by switching from the cashback service to the store’s website, the seller transfers part of the profit to the resource;
• The agreed percentage of cashback service returns to the buyer. For different stores, different refund periods can be set: in most cases, from 3 before 90 days.

In this way, cashback services provide intermediary services, advertising and promoting the goods. As a result, sellers themselves do not have to spend money on advertising campaigns. A sufficiently large amount of resources is freed to improve the level of service, as well as the quality of goods and services sold.

3) Savings for buyers

Many call the buyer the main participant in the transaction through the cashback service. Without it, other participants would not be able to implement the basic principles of such resources.

Cashback service customers receive cash for making a purchase. The main benefit of participating in such programs is that a person points and bonuses that may not be useful to him are not awarded.

Instead him pay money that can be withdrawn to a bank card, electronic wallet or phone. Subsequently, the buyer has the right to spend these funds at his sole discretion.

Statistics confirm that the number of customers using cashback services is constantly growing. Already several years ago, this type of saving ceased to be just entertainment, passed into the status of real necessity.

Among other advantages for buyers, the following can be distinguished:

1. No price increase. The cost of goods remains at the same level as with a direct visit to the seller;
2. Ease of use of services, as well as security. For registration you will have to spend no more 5 minutes. Customers are offered several options for withdrawing funds received;
3. A wide variety of cashback services. Among such resources, there is a fairly high level of competition. This allows customers to choose the best option for themselves, eg service cooperating with foreign stores;
4. In most cases, the maximum cashback size is set in advance, however Some services provide an opportunity to increase the income received. For this, eg, you can use the opportunity to attract referrals.

How to use and get cashback over the Internet - a guide for beginners

4. How to use cashback - 6 main stages of receiving cashback on the Internet

The benefits of using cashback are obvious. However, not everyone knows how to profit competently and quickly. The following may help step-by-step description of the procedure for obtaining cashback.

Stage 1. Service selection and registration

Russians are available to use more than a dozen large cashback services. Each resource cooperates with a huge number of online stores, in most cases, the service partners are several hundred sellers.

Nevertheless, this sphere in our country is not fully developed. Foreign cashback services provide customers with access to several tens of thousands of sellers located all over the world.

In most cases, with the help of cashback services they buy clothes and shoes (about 35% all acquisitions) household appliances (about 20%), as well as cosmetics, printed matter, food.

It is important to approach the choice of cashback service as consciously as possible. In this case, one should take into account not only the size of the provided cashback, but also the reputation of the resource, as well as the reviews of real customers.

After choosing a cashback service, you should go through the procedure registration. In most cases, this requires only the email address.

Stage 2. Disabling ad services blocking

Many Internet users use in the process of working on a computer special services to block ads. To use cashback resources, you have to disable them.

You will also need to stop working and some other extensions of the Internet browser. All the actions you need will be described on the cashback service. In most cases, they are placed in a prominent place on the main page of the site.

May need clear cookies in your internet browser. This will require that the seller understands which service the remuneration for a particular customer should be transferred to. If this is not done, the cashback may not be listed. Moreover, it is almost guaranteed not to be activated.

Stage 3. Log in to your account and go to the store portal

For authorization, one of several options can be used:

• login with password;
• social networks - In contact with, Twitter and others;
• accounts on mail or Google.

When authorization is completed, it remains to go to the store’s website and select the necessary product or service.

It is important to remember a few rules: do not turn off the computer, close the Internet browser, interrupt the session. If this happens, the cashback will not be credited due to a technical failure.

Stage 4. Search for goods or services, payment

At this stage, you should select the necessary goods and services, make a payment for them. If the operation is successful, the client will receive an email confirming the purchase and accrual of cashback. It is best for the buyer to make the purchase immediately after switching to the store website.

In other words, you must use the following scheme:

• Go to the seller’s website;
• selection of goods with subsequent addition to the basket;
• transfer of funds in payment.

Safest to use for cashback purchases pluginspecially designed for these purposes. It is offered to customers by cashback services.

Such a plugin allows you to be sure that cash back funds will go to the appropriate account. In addition, it increases the activation rate of the return function.

Step 5. Checking the amount of accrued cashback

At this point, go to cashback service cabinet. It is important to make sure that the promised cashback amount has been transferred.

Mistakes, unfortunately, happen, though not often. If this happens, it’s worth sorting out without wasting time. In this case, the chances of correcting the amount of underpayment are much greater than with a long wait.

Step 6. Withdraw funds

As soon as the amount sufficient for withdrawal is accumulated on the personal account of the cashback service client, you can order payment.

The buyer can choose the method of receiving funds on his own, based on the options for withdrawing funds offered by the cashback service.

If you strictly follow the instructions above, you can get cashback quickly and without any problems.

Popular ways to withdraw cashback: 1) to a bank card; 2) to the phone; 3) to an electronic wallet

5. How to withdraw cashback - an overview of the 3 most convenient and reliable options

Each cashback service independently develops the conditions for outputting received returns. Nevertheless, there is a single rule. To get the money, you must first accumulate the minimum withdrawal amount, and then order a payment.

Below are described in detail the most convenient and reliable ways to withdraw funds received from cashback.

Option 1. On a mobile phone

If the minimum amount for withdrawal is not high, it is worth considering the option of receiving funds on a mobile phone.

In this case, many do not see the point of converting cashback to cash. That is why customers decide to transfer the received cashback to mobile providers in order to pay for its services.

Mobile phones have to be paid regularly; it is the service in question that can help with this.

Option 2. On a plastic card of any bank

Many users prefer to withdraw funds to plastic cards. Moreover, often when choosing a cashback service, customers primarily pay attention to the possibility of just such a payment.

After withdrawing money from a credit card, you can use without limitation, spend them on any purchases, pay for any services.

Option 3. To an electronic wallet

Among Russians, the most popular electronic payment systems are Webmoney, Yandex money, as well as Qiwi. It is on these wallets that most cashback resources offer to withdraw the funds received.

Much less often, customers use international payment systems, for example Paypal and Perfect money.

The described cashback output options are not the only ones. Some services offer to pay for other services, eg Online Games. So, some gamers bring cashback to World of tanks.

6. The best cashback services - rating and comparison of the TOP 3 best cashback sites

The first step towards obtaining a cashback is the choice of a resource by which the service will be received. In order not to search and analyze the services yourself, it is worth using ratings of the best cashback services (sites). One of them is presented below.

Cashback service No. 1. Smarty sale

Smarty sale appeared on the Russian cashback market one of the first. Today they offer to return part of the purchase made in 850 online stores of various directions.

Using this service, egbuy clothes, goods for children, sports and travel goods, cosmetics, as well as household appliances.

The most popular online stores among Smarty Sale service customers are:

• AliExpress - cashback is 3%;
• eBay - returns from 1,5%;
• Ozone - cashback about 2,5%;
• Lamoda - 4%.

The main advantages of this resource are:

• a large number of ways to withdraw money, including bank cards;
• high-quality technical support, working 7 days a week without a break.

Among the satisfied customers of the service are more than a million people living around the world.

Cashback service No. 2. Alibonus

Alibonus is one of the most popular cashback services working with AliExpress. The creators of the resource claim that they have collected in their offspring all the best qualities of services.

Many experts are sure that when using the resource can increase safety and economy when shopping on AliExpress.

Among the advantages of Alibonus are the following:

• convenience of cashback output;
• the ability to track the status and location of the purchase;
• availability of seller loyalty checks;
• the ability to access the service around the world.

Cashback service No. 3. ePN

ePN - Another popular cashback resource, collaborating, including with Ali Express. For the latter, the level of refunds reaches 15%.

The resource in question offers Not only get cashback from the purchase. Here you can take advantage of various discounts on a variety of product categories. Some of them are ongoing, some are seasonal offers.

One more advantage many consider the service affiliate program. Participation in it allows you to increase the level of return, get promotional codes and other useful bonuses.

To compare the cashback sites described above it was easier, we presented their main features in the table below.

Table "TOP-3 cashback services with the best conditions for customers":

The proposed table will help a beginner decide on the choice of cashback service and understand which one is better.

Useful tips for choosing the best and most profitable cashback service

7. How to choose the most profitable cashback service - 5 valuable tips from experts

A large number of cashback resources operating in the market often confuse even experienced Internet users. Choose among them profitable and the best It’s not easy. However, the advice and recommendations of specialists can greatly facilitate this difficult task.

Tip number 1. Analyze the value of cashback

Many, choosing a service, focus solely on the level of cashback they receive. Naturally, everyone wants to return the largest possible amount. But do not forget that there is return limit.

The average market size for cashback today is around 5%. If the service offers a more generous reward, which is significantly different from the average market (egreaches 30%), it is worth considering and looking for the pitfalls of the resource.

Tip number 2. Pay attention to the possibility of increasing earnings

A cashback service can generate much more income if it offers additional ways to earn money.

Most often used for this purpose referral programs, loyalty programs for regular customers of the resource, as well as promotional code system, allowing you to get an increased discount.

Tip number 3. Check interface usability

It is important to carefully read the options provided by the cashback service interface.

The more understandable and also convenient to use the interface for clients will be, the above the likelihood of a regular visit to such a resource by the buyer.

Most customers almost immediately refuse to use services that are not intuitive. Even in cases where the size of the cashback is high enough, no one will want to look for the necessary button for several minutes.

Tip number 4. Carefully read the terms of accrual and withdrawal of cashback

Often, experts call one of the indicators of reliability and usefulness of the cashback service the presence of a simple algorithm for calculating returns, as well as convenient subsequent withdrawals.

One more advantage You can consider the offer as a resource of a large number of convenient ways to receive returned funds.

Tip number 5. Carefully read reviews about using the cashback service of real customers

Customer reviews help not only to understand how reliable the service is, but also, before registration, get acquainted with the various nuances of its use.

At the same time, one should not blindly trust user messages on the site itself. It is much better to study the information provided on independent resources: Flampe, Iecommended, Otzovik.

The tips above are not exhaustive. Many experts also recommend paying attention to other important characteristics of cashback services.

First of all it minimum withdrawal amount. If it is too large, it makes no sense to use the resource for those who shop online rarely.

Of great importance are also level of technical support, as well as number of service partners, for purchases from which a refund is made.

8. FAQ - Frequently Asked Questions

Today cashback in Russia is under development. That is why when studying this sphere of finance, users have a large number of questions. To save your time, we respond to the most popular of them.

Question 1. What is cashback in games?

In simple terms, cashback in games - This is a payment to the user with his active participation in any game.

If we consider poker rooms, here the concept of cashback has something in common with rakeback. The difference between them is the calculation of bonuses, which is used to determine the size of the reward.

With frequent participation in games cashback allows you to get higher returns compared to rakeback.  The fact is that:

• In the first case funds are paid on a progressive basis. This means that an increase in user activity leads to an increase in the reward they receive;
• second calculation method involves a fixed accrual of income.

Cashback resources that engage in attracting users to poker rooms receive cash payments for their actions. They transfer some of them to their customers. Thus, you can maximize cashback with regular games in a specific room.

Question 2. How to make money on cashback services?

Cashback service not only allows you to return part of the funds spent on the purchase of goods and services, but also to receive additional income.

Most resources offer users to participate in referral program (it is also often called affiliate) In accordance with it, the client receives a fee for each client attracted by him to the cashback service.

Referral program involves cooperation between cashback service and its partners in order to increase customer base. To reduce the cost of independent advertising, resources are ready to share part of the income with those who invite additional users to the site.

Those who participate in the referral program are issued special link. It can be posted on a personal page in social networks, on your own website, sent by mail or SMS to your friends. If registration occurs through this link, its owner will receive additional income.

Keep in mind that participation in the referral program has pitfalls. A referral, that is, a user invited to the program, must Not only go through the registration procedure, but also actively use the resources of the resource. Only in this case, the user who attracted him will receive a referral payment.

In most cases, for referrals, users have a percentage of the cashback they receive. It is important to understand that each service independently develops affiliate program terms.

Not everywhere they can be called quite profitable, some resources pay literally a penny for referrals. That is why, before participating in the affiliate program, you should carefully read its terms.

Details about how to make money on affiliate programs, we wrote in one of our articles.

Question 3. What is a cashback card and by which cards can I get the biggest Cash Back?

A cashback card is such a bank card, with a bank transfer, a part of the money spent is returned to its owner. The size of the return (cashback) each bank determines independently.

On average, Russian banks set cashbacks at a rate of from 0.5% to 10% of the purchase amount. Moreover, payments can be made as in cashdifferent bonuses. Some banks offer to withdraw cashback in the form pay for cellular services.

The most popular bonus programs in our country are thank from Sberbank and Collection from VTB24 Bank.

According to the conditions of some offers, you can spend the received bonuses exclusively at retail outlets of specific companies.

These are the conditions that are offered Post Bank on your card Pyaterochka. In accordance with this program, bonuses are accrued during any calculations, in Pyaterochka you can get an increased return, as well as spend the accumulated bonuses.

Important to understand that cashback is not a separate type of bank card. It is just an additional feature that connects to plastic cards. That's why cashback can be set for both debit and credit cards.

Most banks only accrue bonuses if funds spent on the card by bank transfer, that is, a payment was made with its help for any goods and services. In this case, a refund is not carried out if the funds were withdrawn at an ATM or cash desk, or spent on replenishment of a mobile phone, as well as electronic wallets.

Keep in mind that each credit institution independently develops the conditions of the cashback program. For example:

• alone banks allow spending funds received only from program partners;
• other set an increased level of cashback when calculating at specific retail outlets.

In any case, the procedure for obtaining a return includes several basic steps:

1. The cardholder makes using it non-cash payment for the goods and services he needs;
2. From the account tied to a bank card, the full amount of the purchase is debited;
3. At the end of the billing period, the credit institution settles and refunds the amount due to the holder of the cashback card. In this case, refunds can be charged directly to bank cardso on separate special account.

The duration of the settlement period, each bank sets independently. He can be from 1 days to 1 month.

Today, many credit card banks offer Grace periodduring which interest is not charged. In such circumstances, customers seek to find a card that involves the largest cashback. It is in this case that we can say that a credit card will bring maximum benefits.

Using credit cards with cashback, the client gets the opportunity Not only to cover the cost of services and interest through cashless payments, but also to get a small additional income.

Among Russian banks issuing cards with cashback, the following can be distinguished:

1. AT Alfa Bank the return on certain categories of purchases reaches 15%. At the same time, you can get both a debit and a credit card with a cashback;
2. Tinkoff Bank issues a category bank card Platinumby which you can return 1% of each purchase. At the same time, for certain categories, an increased level of cashback is set, which can reach 30%;
3. Russian Agricultural Bank invites its customers to become owners of a bank card, according to which the cashback for any purchases is 1% When calculating at gas stations will be able to return 5% amount spent.

It is important to be as careful as possible when choosing a bank card with a cashback. It should be decided not only with what it will be: credit or debit. It is also worth deciding what additional services you require. Some cashback debit card banks offer interest on the balance.

Rarely, but still found, cards with cashback with free service. It is this that offers to release Touch bank. Here it will be possible to return 1% of all funds spent, when calculating in stores of the selected category, you can get cashback until 3%.

You should also pay attention to the possibility of contactless payments. Banks striving to strictly follow modern technologies, today offer to establish special mobile applications. In this case, a credit card is not required at all for payment in retail chains.

9. Conclusion + video on the topic

The use of cashback in Russia is only gaining momentum. Not everyone knows that this useful amount helps to save a lot of money. It is important to carefully study all the nuances of the Cash Back system.

In conclusion, we recommend watching a useful video about what cashback is and whether to use it:

That’s all with us.

RichPro.ru wishes you financial success! Let absolutely all your purchases go with the maximum benefit.

If you have any questions or comments on the topic of publication, then write them in the comments below. We will also be very happy if you share the article on social networks with your friends. See you soon!

Watch the video: How Cash Back Works + The Best Cashback Services! (May 2024).